I was fortunate enough to spend this morning facilitating a round table discussion with a dozen multi-store dealers from around the nation. Each was doing something extraordinary with their digital marketing investment, but each was attending with a laundry list of questions and issues they wanted answered before they go home this week. Dealers continue to amaze me as they take the lead at renewing our economy through innovation and investment in new technologies.
While all of the attendees had Internet strategies in place, some more advanced than others, a common theme at the table was what to do about social networking. To the folks at the table it seems like we just started understanding the performance standards required for Internet marketing, and now social media marketing is the new new thing. And they’re right! Social media is the new land rush and it requires a new way of thinking and planning, and the forward leaning edge of social media is already starting to change.
Later today I’m speaking (4:00! See the DD 8 agenda) on the 7 Mantras for Social Media Marketing Success. I hope to see you there!